Once you start learning how to blog, you’ll find that everyone and their grandmother wants to sell you something to help your blog take off. Trust me, you don’t need all of it.
I’ll assume you have some of the basics. Beyond that, these are the tools for my blogging I can’t live without. Some of the blogging tools are even free.
A premium WordPress theme
You need a good blog template. The one I would recommend is the Genesis Framework by StudioPress. I don’t like spending money, and I was nervous about this purchase. What got me there were the designs I could purchase and the built-in SEO. I’ll let them tell you why you should buy it, but I can’t recommend it highly enough. I have five blogs that use Genesis. You can either buy a premium skin or build your own, or you can even find some free skins (like the one I use here).
http://www.joshstauffer.com/free-genesis-child-themes/
http://www.studiopress.com/themes/free
I have purchased Social Eyes (used on FindingMyFitness.com) and Outreach (used on icfg.org, still in development).
A mailing list
Any pro blogger will tell you to build your list early. If you plan on making money from your site, you need a mailing list. These are the people who will buy from you because you know exactly what they’re interested in: you. You don’t even need to know what you’re going to sell.
MailChimp is the best one I’ve found for the new blogger. If you’re still small, you won’t pay anything for emails. You get something like 12,000 emails to send per month for free. They have premium accounts, but the free one is good enough for me.
An image library
You can use photodropper for free, but there aren’t a ton of images. I *generally* go there first, but if I don’t like what I see, I head to my paid service:
Fotolio: Images for the web can be as low as 1 credit, and you can buy credits a few at a time for $1.20 each. Sign up for Fotolio here.
A Social media presence and plan
I’m lumping these all together because they really fall into the same category, but I can tell you my blogs wouldn’t have the traffic I have without these few strategies.
Find a forum or two on your topic and become one of the most active members. This was the number one traffic driver to my site before Google took over for me. It’s still #2 or #3 depending on whether or not I posted something new that day (we’ll get to that). Spending time on a forum builds your authority. Don’t forget to link to your site in your signature.
Twitter is your friend. Use twitter for several different things. Find people who will want to follow you but don’t know it. Interact with them, answering questions and asking some. Tweet interesting links to sites *other* than yours but pertaining to your topic. Use #hastags.
Use Triberr, Tweriod, and BufferApp to tweet stuff. Find a tribe in your niche (I can help you find one if you’d like) and join it. Your tribemates will tweet your posts. Tweriod will tell you when your twitter followers are most active so you can set Buffer’s times to be during your peaks.
Set up your Facebook page and send your blog feed to it. Find a couple Facebook groups that are about your topic, join them, and become the most active member. Remember to post as your page.
A solid blogging course
I learned a lot from reading Copyblogger and Problogger. But I learned *a ton* by taking a blogging course. It’s just more focused than simply reading a blogging blog.
There are two I recommend: Cloud Blogging by ViperChill and Build a Better Blog in 31 Days by Darren Rowse. You will not be sorry for buying one of these courses. You might think you know a lot, but I bet you’ll find several things in these courses you didn’t think about.
Each time I went through a lesson I found something else to tweak on my blog, and it’s better for it.
A few good blogging buddies
That kind of sounds a little “kumbaya”, bit if the wording bugs you I’ve heard this referred to as a “Mastermind Group” too.
You need a few buddies who blog, preferably a few who are at your level and a few who are ahead of you, to bounce ideas off of. Some of my best ideas have happened because of talking to my group. You’ll help each other out a lot, and you’ll feel better knowing there are a couple other people out there who can help you when you get stuck.
With even just a few of these tools, you’ll be well on your way to probloggerhood. Yes, I just made up that word.
What’s your favorite must-have blogging tool?
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I'm Jason, and I like to write.